The Principal London is a Grade II listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The lavish property boasts a striking terracotta exterior and luxurious contemporary designer interiors, and is within a short walk from Covent Garden, Fitzrovia and The British Museum.
All rooms and suites have been completely redesigned to create a sense of modern luxury. They all feature free WiFi access and a Smart TV, along with a minibar and an en-suite bathroom with high-end toiletries.
Guests have a wide variety of dining options on site, including Burr&Co., which is a casual coffeehouse by day and a wine bar by night. Guests can also relax with a drink in the lavish Fitz’s bar. Breakfast, lunch and dinner are served in Neptune restaurant and, beginning June 2018, afternoon tea can be enjoyed in the Palm Court.
The hotel boasts a large ballroom for up to 300 guests, as well as eight additional meetings and events spaces.
The Principal is just steps from Russel Square Tube Station and less than 1 mile from Oxford Street and the numerous theatres of the West End. King’s Cross, St. Pancras and Euston stations are all reachable in less than 10 minutes by car.